This Privacy Policy describes the general approach to information that may be generated, received, or processed when you interact with Matchday Madness. It explains what categories of technical and usage-related information may be involved, the reasons for processing such information, and the measures intended to support responsible handling.
Matchday Madness is operated and maintained by AL TERMO TOV, which is responsible for the game and the information practices associated with its operation. By installing, launching, accessing, or using Matchday Madness, you confirm that you have reviewed this Privacy Policy and accept the practices described below.
Availability and Third-Party Disclaimer
Matchday Madness is provided on an “AS IS” and “AS AVAILABLE” basis. We take reasonable steps to maintain stable operation and appropriate information practices, but continuous availability, error-free performance, or absolute security of electronic communications cannot be guaranteed.
The game may rely on technologies, platforms, or services supplied by independent third parties. Those providers may apply separate privacy rules and data-processing procedures. We do not control their independent practices, so users should review the relevant policies of third-party services when using their features.
Technical and Usage Information
During normal use of Matchday Madness, certain technical or activity-related information may be automatically generated or processed. Depending on the device and features involved, this may include:
- Network or IP-related information.
- Device brand, model, and operating-system details.
- Game version and installation information.
- Game screens, menus, and features accessed.
- Approximate frequency and duration of sessions.
- Crash reports, diagnostic records, and performance data.
- General interaction and gameplay activity.
This information may assist with maintaining functionality, troubleshooting technical problems, improving performance, and understanding general patterns of game usage.
AppsFlyer and Installation Attribution
Matchday Madness may use AppsFlyer for attribution, analytics, installation-source measurement, and promotional campaign analysis.
In connection with these functions, AppsFlyer may process certain technical identifiers, advertising identifiers where available, installation-related information, interaction events, and other data associated with use of the game.
Such information can help determine how users discover the game, assess the effectiveness of marketing activities, understand usage patterns, and improve the game's distribution and performance.
AppsFlyer's own privacy documentation and terms may also apply to information processed through its services.
Approximate Location Information
Some technologies incorporated into Matchday Madness, including third-party services, may derive approximate location information from network or other technical signals when permitted.
The game does not ordinarily require access to precise GPS coordinates for standard gameplay.
Users can review or modify location permissions and related privacy controls through the settings available on their mobile device.
Purposes of Information Processing
Information connected with the use of Matchday Madness may be processed for purposes including:
- Providing and maintaining game functionality.
- Improving reliability, speed, and overall performance.
- Identifying crashes, bugs, and technical problems.
- Evaluating general gameplay and interaction patterns.
- Measuring installations and promotional activity.
- Supporting attribution and analytics through services such as AppsFlyer.
- Enhancing existing features and developing additional functionality.
- Sending necessary service-related communications.
- Detecting potentially fraudulent, abusive, or unauthorized behavior.
- Maintaining the security and integrity of the game.
- Fulfilling applicable legal and regulatory requirements.
External Service Providers
To support technical, analytical, advertising, and operational features, Matchday Madness may integrate third-party services, which may include:
These providers may receive or process information necessary for their respective functions. Their handling of information may be governed by their own privacy policies and terms.
Your Privacy Choices
You may discontinue use of Matchday Madness whenever you choose by removing the game from your device.
Once the application has been uninstalled, it cannot collect additional information through that particular installation. Information already processed may nevertheless be retained for a reasonable period when necessary for legitimate operational, analytical, security, or legal purposes.
Depending on your device and operating system, you may also control advertising identifiers, application permissions, notifications, and other privacy-related settings directly through the device settings.
Retention of Information
Information may be kept for no longer than reasonably necessary to fulfill the purposes outlined in this Privacy Policy. Retention may be required for operating and improving the game, maintaining security, analyzing performance, resolving technical issues, or satisfying applicable legal and business requirements.
If you wish to request deletion of information associated with your use of Matchday Madness, you may contact [email protected]. Requests will be considered and processed within a reasonable timeframe, subject to applicable law and circumstances where retaining certain information is legitimately necessary.
Disclosure and Sharing
Where appropriate, aggregated, statistical, or de-identified information may be provided to third parties for purposes such as analytics, performance assessment, technical development, or service improvement.
Information may also be disclosed when reasonably required:
- To satisfy legal requirements, regulations, court orders, or valid governmental requests.
- To investigate fraud, misuse, security issues, or unauthorized activity.
- To safeguard users, services, property, or legal interests.
- To contractors and service providers whose assistance is necessary to operate or maintain Matchday Madness.
- In connection with legitimate business activities where appropriate safeguards are applied.
Privacy of Children
Matchday Madness is intended for individuals 13 years of age or older and is not specifically designed for children under 13.
We do not knowingly seek personal information from children below the age of 13. If we learn that information from a child under this age has been submitted, reasonable steps may be taken to review and remove it where appropriate.
Parents or legal guardians who have concerns about a child's information being submitted through the game may contact [email protected].
Information Security
AL TERMO TOV applies reasonable organizational, administrative, and technical safeguards designed to reduce the risk of unauthorized access, alteration, disclosure, misuse, or destruction of information.
Despite these precautions, no online service, electronic transmission, or digital storage method can provide an absolute guarantee of security. Users should therefore understand that electronic information processing carries inherent risks.
External Websites and Integrations
Matchday Madness may include integrations, links, or other functionality connected with services operated by third parties.
Such services function independently and may have their own privacy policies, terms of use, and information practices. AL TERMO TOV does not control those independent practices.
Before using an external service or submitting information through it, users are encouraged to review the applicable privacy documentation provided by that service.
Changes to This Privacy Policy
This Privacy Policy may be updated periodically to reflect changes involving Matchday Madness, its technology, operating practices, third-party providers, or applicable legal requirements.
A revised version may be published within the game, through the relevant distribution platform, or by another suitable communication method. Unless stated otherwise, an amendment becomes effective when the updated policy is published.
Continuing to use Matchday Madness after an updated version takes effect indicates that you acknowledge the revised Privacy Policy, subject to applicable law.
Effective Date: August 25, 2026
Acceptance of This Policy
By installing, accessing, or using Matchday Madness, you acknowledge that you have been given an opportunity to review this Privacy Policy and understand the general types of information that may be processed, the purposes for which it may be used, and the circumstances in which disclosure may occur.
Contact Information
For privacy-related questions, deletion requests, or other concerns regarding information associated with Matchday Madness, please contact:
Email: [email protected]